Rayin Food Products (Pvt) Ltd. recently held the Project Kickoff of the Perfect SFA (Sales Force Automation) system with PBSS Group to strengthen their distribution and field sales. “Perfect SFA” is a front-end field sales system for those who are selling while on the field and can be operated on a simple Palmtop carried by the field sales staff of distribution companies and some of the key features include:

  • Order taking
  • Order confirmations
  • Route and location tracking
  • Receipt generation
  • Incident documentation
  • Goods return handling
  • Market returns management
  • Sales performance review
  • Planning and reporting

Founded in 2009 by Mr. S. W. Gunasekara as Rayin Rice Mills, Rayin Foods has become a trusted name in Sri Lanka’s food industry. The company is renowned for its high-quality rice, rice-based flours, and premium spices. Expanding from raw white rice to rice flour production under Rayin Agroma Pvt Ltd, the company has cemented its reputation for authenticity and quality. In 2018, Rayin Foods ventured into spice production with a state-of-the-art facility, now exporting to Australia, Canada, and the Middle East. The company continues to uphold its commitment to excellence, sourcing ingredients from independent farmers across 100 hectares and its own 17-acre spice orchard.

PBSS Group, a leading technology solutions provider, is a SAP Gold Partner and SAP Partner of the Year – South Asia. With over 350 successful SAP implementations across Sri Lanka, the Maldives, and the UAE, PBSS Group has built a strong reputation for excellence in the industry.

With a two-decade journey in the software solutions industry, PBSS Group continues to deliver exceptional service quality and efficiency. Its diverse client portfolio spans various sectors, including manufacturing, trading, FMCG, pharmaceuticals, healthcare, and construction, further solidifying its position as a trusted partner in business automation solutions.